urwahmadani: Social media content drives conversions on the web

শুক্রবার, ১৪ ডিসেম্বর, ২০১২

Social media content drives conversions on the web

Brands that allocate time to building lucrative web presences also need social accounts that create online communities for their new and existing customers to come together and learn about new products and services. Social media marketing may seem like a waste of time to some organizations, but new reports show that brands can experience social media fan growth by actively participating in online chatter.

According to a study issued by SocialVibe, 70 percent of consumers that engage in social media activities have made purchases based off interactions they?ve had with brands online, across networks like Facebook, Twitter, YouTube, Pinterest and Google+. The report also found that 61 percent of online users first consider buying products from brands they?ve connected with online when shopping for new items.

?Connections? in the study are defined as consumers choosing to connect with a brand online through activities such as ?liking? the brand on Facebook or ?following? it on other networks.

The study also revealed that 70 percent of internet users socially connected to brands have purchased products or services due to those interactions. This trend shows that social media content influences consumer behaviors and well-written blog content can translate into website conversions. Nineteen percent of survey respondents make purchases ?often? and 29 percent ?sometimes? buy products because of brand connections online.

As part of a web presence, brands? social media properties can play vital roles in building brand awareness, developing rapport with new and existing customers and leading in more transactions. Brands that want to engage with their customers directly should look toward social media for help ? these networks are easy hubs on which companies can leverage their marketing messages for greater visibility online.