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Sony Claims Consumers Don't Want Lower PS3 Prices

Old Today, 06:38 AM ? #1

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Sony Claims Consumers Don't Want Lower PS3 Prices



Yahoo! has posted an article on Sony's explanation for not cutting PS3 Prices.

Quote:

The electronics giant says it doesn't plan to make any pricing changes -- even to the now technologically inferior 160 GB model -- since it believes customers are tired of having to choose between differently priced systems.

"There's no price drop formally, but the thing that's been happening in the market over the last year or so is that there's been so many retail price promotions, and so many different gift card offers and all those things, being done by all of us (Microsoft, Nintendo and Sony), that we've heard from our consumer, 'Enough with all these weird price moves. What we really want is content and games and value,'" said John Koller, Sony Computer Entertainment America's VP of marketing, handhelds and home consoles, in an interview with Engadget.

Even in an industry where PR spin can put a nice shine on the lousiest news, a company arguing that customers don't want lower prices is hard to swallow.

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Old Today, 07:14 AM ? #2

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How do some of these people have jobs? Consumers don't want lower prices? That's a big fucking piece of garbage. Consumers ALWAYS want lower prices.

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Old Today, 07:15 AM ? #3

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LOL, I have no comment that would make what he said any funnier.

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Old Today, 07:54 AM ? #4

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Sony has jumped the SHARK, I tell you, totally JUMPED the SHARK!

Look it up.

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Old Today, 07:57 AM ? #5

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I was only joking when I said in a previous post that Sony would fart out another $600 playstation. But, I guess Sony has spoken. The next playstation will be $600.

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Old Today, 07:59 AM ? #6

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Wow. Full retard has been achieved by Sony.

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Old Today, 08:01 AM ? #7

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Holy shit, that must be a record.

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Old Today, 08:17 AM ? #8

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In related news, Sony has stated in a press release that they don't actually want my money.

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Old Today, 08:24 AM ? #9

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Nothing in that statement said "consumers don't want lower prices." Did anyone here actually read it? He said (paraphrasing) consumers are tired of convoluted pricing schemes -- which is true. Just look at the bullshit that has been going on lately with all the different versions of games (i'm looking at you AC3 and Dishonored) and retailer exclusives. Its absolutely stupid to have to look at different stores and the gift card refunds, and other deals they use to try to get people in the door, as well as 4 different models of a goddamn console, just to figure out where to buy it and which one to buy. If anyone actually read what was said, the guy is completely correct.

How Yahoo and the people here read that and got "customers don't want price drops" is beyond me. None of this is meant to defend Sony -- i think they're insane for not going with a price drop for the holidays to compete with MS and Nintendo, but that's another issue entirely.

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Old Today, 08:25 AM ? #10

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Sony, please stop talking to the press. All you do is make an ass of yourself. The new release at the same price rubbed EVERYONE the wrong way.

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Old Today, 08:35 AM ? #11

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Quote:

Nothing in that statement said "consumers don't want lower prices." Did anyone here actually read it? He said (paraphrasing) consumers are tired of convoluted pricing schemes -- which is true. Just look at the bullshit that has been going on lately with all the different versions of games (i'm looking at you AC3 and Dishonored) and retailer exclusives. Its absolutely stupid to have to look at different stores and the gift card refunds, and other deals they use to try to get people in the door, as well as 4 different models of a goddamn console, just to figure out where to buy it and which one to buy. If anyone actually read what was said, the guy is completely correct.

How Yahoo and the people here read that and got "customers don't want price drops" is beyond me. None of this is meant to defend Sony -- i think they're insane for not going with a price drop for the holidays to compete with MS and Nintendo, but that's another issue entirely.

Congrats on being the only person who understood this while reading the article. The problem is that now everyone is reporting the Yahoo story, not the Sony press release.
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Old Today, 09:25 AM ? #12

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Quote:

Nothing in that statement said "consumers don't want lower prices." Did anyone here actually read it? He said (paraphrasing) consumers are tired of convoluted pricing schemes -- which is true. Just look at the bullshit that has been going on lately with all the different versions of games (i'm looking at you AC3 and Dishonored) and retailer exclusives. Its absolutely stupid to have to look at different stores and the gift card refunds, and other deals they use to try to get people in the door, as well as 4 different models of a goddamn console, just to figure out where to buy it and which one to buy. If anyone actually read what was said, the guy is completely correct.

How Yahoo and the people here read that and got "customers don't want price drops" is beyond me. None of this is meant to defend Sony -- i think they're insane for not going with a price drop for the holidays to compete with MS and Nintendo, but that's another issue entirely.

Yes, but he's using that as a defense to not dropping the price on now obsolete hardware. Which makes no sense. Yes, consumers don't like mail in rebates, gift card promotions, and game bundle promotions. They just want the thing they want at the cheapest price the retailer is willing to sell it for.

What does any of that have to do with consumers not wanting the price of "last years model" to drop? Nothing, so the only logical conclusion someone can draw is that he's using the consumers aversion to convoluted price drop schemes to draw the conclusion that it's the price drops they don't like, not the convoluted-ness of it all.

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Old Today, 09:28 AM ? #13

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Quote:

Congrats on being the only person who understood this while reading the article. The problem is that now everyone is reporting the Yahoo story, not the Sony press release.

It wasn't a press release, it was an engadget interview. I'd like to congratulate myself for understanding that while reading the article.
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