Get MORE Facebook Fans & Likes
Is your company suffering from a bad case of ?image dating?? If your logo was designed back when the company was founded, your website was built in the 90s and your corporate materials get sent out automatically every 3 months by your printer, then you may want to think about updating the business image! If you?re largely an online business, the first image-based contact that many customers will have with you is your banner advertising. You can modernize the company with very little effort simply by noting some of the trends in banner ads design, incorporating them into your own offering. When you find out which ones work best, you might want to think about updating that website and logo along the same lines, as well?.
1. Curves and ?swooshes?
That Nike swoosh is coming back in banner ad design with a vengeance! It?s fairly easy to incorporate into your own ads ? instead of cutting out your advertisement image along its edges, or creating a square border for a photo, let part of your image ?hang off the side? of the ad, and overlay a curve or swoosh on the edge that is protruding into the ad. Easy!
2. Orange, blue, black and white
This four-point color scheme can be used in your banner ads in a few ways. Either pop the orange, blue and white together, the orange, blue and black together, or simply the orange and blue. I still don?t recommend blue and black as a color scheme (too hard to differentiate, especially on a screen), and blue, black and white has a stuffy, corporate look nowadays.
3. Deals in the ads
Ads are not just about ?creating awareness? of your company any more. People are aware of far too many things. You need to give people a real, concrete reason to look at your ads ? and that means including a freebie, deal or discount. Make sure you include the actual words ?Free?, ?% off?, etc within your ad to draw attention.
4. Sans serif fonts
If you want to be seen as a contemporary, up-to-date type of company, your banner ads should use mostly sans serif fonts. Some minimal usage of handwriting or picturesque fonts is also appropriate ? but mostly the clean sans serif lines will rule in banner ads for a while.
Targeted Email Advertising
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